Senaru Village, located at the foot of Mount Rinjani in North Lombok, is known not only for its stunning natural beauty but also for its community’s strong ties to traditional ways of life. The majority of the people in this village rely on farming and animal husbandry as their primary sources of income.

Farming is the main daily activity for most residents. The fertile land surrounding the village is used to cultivate various crops, such as rice, corn, and vegetables. The farming methods used are generally traditional, enriched with local wisdom that has been passed down through generations.

In addition to farming, raising cattle—particularly cows—is also a significant source of livelihood for the people of Senaru. The livestock is not only sold to meet local and regional market demands but also plays an important role in cultural and traditional practices. Cattle farming is often a family endeavor, maintained and managed across generations.

The combination of agriculture and livestock helps sustain the local economy, although challenges such as changing weather patterns and limited market access still persist. Nevertheless, with a strong sense of community and a harmonious relationship with nature, the people of Senaru continue to preserve these traditional livelihoods as an essential part of their identity.